Children’s Fashion: Smart tailoring from That’s Not Fair London

British childrenswear brand That’s Not Fair London strives to reinvent modern classics for children with its stylish collection of children's clothes. Inspired by the expert tailors in London’s Saville Row, That's Not Fair London certainly has something different to offer from your regular children's fashion brands. As the fun and fabulous collection comes to ACHICA this week, we take a closer here...

Launched in 2012, That's Not Fair London is fairly new on the scene but already has a huge fan base and it’s not hard to see why. The collection features everything from tights to traditional trench coats and hand-knitted pure wool jumpers for both boys and girls.

Classic designs have been given a contemporary, child-friendly twist, so you can expect jackets to come with detachable sleeves and shirts with detachable bow ties or dresses to showcase gorgeous Victorian ruffles, reinventing the whole dress-up, dress-down idea.

The best part is that the clothes have been designed using fabric that is playful and practical. Machine-washable wool and fine corduroy are used in many of the pieces, so the clothes not only look good but can withstand some rough and tumble in the playground.

To see the full collection from That's Not Fair London, visit ACHICA



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Keya Modessa, ACHICA Features Writer

View all posts by Keya Modessa, ACHICA Features Writer