Vintage Dior: Behind the design…

As an edited selection of Vintage Dior jewellery comes to ACHICA next week, we take a closer look at where it all started for the beautiful brand…

It all began when…Christian Dior got his first job as a designer working with fashion designer Robert Piguet. The House of Dior was founded in 1946 on 30 Avenue Montaigne Paris, backed by a wealthy French textile businessman called Marcel Boussac.

Momentum gathered…in 1947 Dior’s first collection was dubbed the ‘New Look’ by the French editor of Harper's Bazaar and was an instant hit. The New Look style was characterised by curvaceous silhouettes, nipped-in waists and rigid bodices. The style was a complete opposite to what had been worn during the war years.

The mood of the moment...As a result of his success, Dior introduced a new collection twice a year. This changing fashion encouraged women to purchase new wardrobes regularly and influenced ‘trends’ in fashion. In 1948 just two years after opening his design house Dior opened a store on 5th avenue in New York.

More than a label, it’s a way of life...It was not long before Dior realised the importance of a complete look and so added the correct Dior shoes, gloves, hats and bags. The idea was a success and was soon followed by many of the other fashion houses. Fast forward to present day and in April 2012 Belgian designer Raf Simons became artistic director at Dior and his first collection harked back to the classic codes of Christian Dior’s New Look, but with a modern interpretation.


[Pic credits: Sensacion Vintage]


A fabulous selection of Vintage Dior jewellery comes to ACHICA on Monday 15 April 2013.






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shop at ACHICA.

Keya Modessa, ACHICA Features Writer

View all posts by Keya Modessa, ACHICA Features Writer